5 Internal Linking Best Practices For Better Indexing Of Your Content.

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5 Internal Linking Best Practices For Better Indexing Of Your Content.

15 April 2009 610 views 30 Comments

Every Webmaster is familiar with the power of inbound link from relevant sites and web pages how it passes the page rank or link juice. And many believes that Google solely relay on these links while assigning page rank or authority. Which is not entirely true, these links certainly play an important role in your sites SEO, but they are not the only important links. Your contextual internal links are equally important, Infect Well planed Internal Linking Strategy has greater chance to secure your place in Top 10 result in Google SEPRs.

Internal Links helps you get all of your pages indexed in the search engines by reminding search engine spiders that your old pages still exist and it is worth giving some value to. It improves the usability of your blog as well as And helps you escape Google’s Sandbox prison.

Use Something Better Then Click Here:

Anchor text has an impact upon how your site ranks for those words. It tells search engines (and your reader) what information the link contains, if you use throw away phrase like”click here” as the Anchor text people may click on it (I wouldn’t though) because it is great calls to action, but provide very little in the way of telling the search engines (or the visitor) what the linked page is all about.

Example 1: If I link to my post about Google send box effect post like this.
“To know How to Deal With Google Sandbox Effect Click Here”

You will click on it to read more about Google sandbox, but Google won’t pass value to the destination page for the term “Google Sandbox Effect” it will pass value for “click here”. (Do I want to link higher for click here? Of course not)

Example 2: But If I link to same post like this.
“Follow this link to know How to Deal With Google Sandbox Effect”

You will still click on it, and Google will pass value to the destination page for the Phrase How to Deal With Google Sandbox Effect, as well as Google Sandbox Effect. Because it got my desired Keyword as anchor text and call to action. And you know exactly what to expect when you click that link.

Target Long Tail Keyword in Anchor text:

Competitive keywords require domain age, trusted links from a variety of sources, while Long tail keywords are easier to rank for, and if done right it can drive more traffic then to 10 keywords of your niche, instead of targeting top keywords target less competition Long Tail version (like Blog Search Engine Optimization) rather than targeting core competitive keyword SEO.

rel=”nofollow” Irrelevant Links:

it is wise to nofollow pages like FAQs, Privacy Policies or Disclaimers, which is not relevant to your overall blog content, to control the flow of link juice and point it to more relevant and important pages. For Example first link in anchor text explanation point is nofollow while 2nd link with descriptive anchor text is dofollow

Use Link Title:

Link Title tag lets you adds short description about link’s destination page when user hover cursor on it. its like an alt tag in images. Now this won’t help your SEO, but it will surely help you improve your Blog’s Usability, Use title tag in link while linking to Category or Archive pages which usually don’t have much to add in anchor text.

How to use title tags?
The HTML code for making my name into an anchor is <a href="your link" TITLE="short description of destination page"> Your Anchor Text <a>. This tells your reader what to expect from following the link.

Use Breadcrumb Trail:

In my previous post about 15 Blog Usability Tips we saw how it influence usability of your blog and help your reader navigate on your site, but breadcrumb is not only a navigation technique, it’s a hierarchical linking to more important pages of your Blog(site). Which increase the chance for your important page to rank higher for your most important keyword phrase.

Usability Benefits of Internal Linking:

When done right internal linking can improve your blogs over all usability. By linking to relevant content to your readers. Its more effective than your blogs main navigation.

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30 Comments »

Tom Demers said:

Great stuff! Strategic interlinking is such a pivotal part of good SEO. We actually just posted a few things about site architecture and more specifically internal linking for long tail keywords you and your readers might find interesting:

Anyway great post, thanks!

# 16 April 2009 at 3:33 AM

Amit Goeal said:

Nice tips sunil

I like your example of Anchor text, and you have well linked your informative post within this post

# 16 April 2009 at 10:28 AM

recession marketing monkey said:

Great post. I wanna add automatic tag clouds to my blog, that will make indexed links much more relevant.

*great blog, will check back soon!

recession marketing monkeys last blog post..Eshop recession marketing tips

# 17 April 2009 at 6:01 PM

Cocacolya said:

thanks Sunil…for your advice

# 18 April 2009 at 3:45 PM

Dali said:

Hey!
Nice artilce, you expericencs about the internet links gave useful information after using the way of the Anchor text. you made good lists and I learnt more about it. I need more advice about it, thanks for providing us , keep doing.

# 19 April 2009 at 2:57 PM

SD said:

I think the breadcrumb trail is a great idea, as you get to choose your perfect anchor text without having to try to fit it into your content.

# 30 April 2009 at 7:21 AM

ken@cheap website hosting said:

Nice tips. Most people do not do half of them. I see alot of sites with links to some pages they should use no follow for and no keywords for other links.

# 1 May 2009 at 8:06 PM

Teeth Whitener said:

This is a great post. I use some internal linking, but I’m not sure how well planned it is. I’ll evaluate it against your tips and see where I stand.

# 2 May 2009 at 9:43 AM

Dean Fusion Investing said:

Fantastic stuff and I already have two more pages of yours open to read. I also just noticed we use the same theme, fancy that.

# 21 May 2009 at 5:43 PM

Sarah said:

We have all heard of back linking but I am sure not many people know the importance of internal linking. At least I learn how I can have better internal linking now.

# 28 May 2009 at 11:09 PM

Love Poems & Love Quotes said:

You have some great key points one here about internal linking. It is very important to do this in SEO. I notice a SERP bounce when I used this strategy.

-Jay

# 8 July 2009 at 3:16 AM

George Serradinho said:

Nice tips on internal link building. It also helps readers find old posts that have the same kind of information that you are posting about. They might have missed it and now have a chance to read up about it.

It also helps a lot with search engine results.

# 8 July 2009 at 2:26 PM

jacko said:

nice tips

# 2 August 2009 at 4:22 PM

Anish K.S said:

Cool tips for both experts and new comers. bookmarked this site url.

# 7 August 2009 at 2:37 PM

Roseanna said:

Thankyou for the tips. As someone who’s trying to get out of the sandbox, its helpful to at least learn how I got in there in the first place! I will check out my internal links now and plan them more purposefully.
I too have bookmarked this url.

# 21 August 2009 at 12:50 PM

Volksphone said:

Everyday when I am surfing through blogs I see this “Click here” mistake. I can´t get it why they are not using the keyword in the anchor text.

Thanks for sharing and Cheers,
Volkspone!

# 22 September 2009 at 2:48 PM

Marco Polo said:

thanks for the great tip. seems like i have some work to do now with a few known mistakes that were pointed out to me here. thanks for sharing.

# 7 October 2009 at 2:58 AM

Smooth Fitness coupon code said:

I truly thanks you for your such important tips.They all are very beneficial for a user who wants to save his time by not wandering towards fake sites.

# 22 October 2009 at 5:06 PM