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In my previous post Google Sandbox Effect Hoax Or Reality we discussed what is Google Sandbox and its effects. In this post we will discuss how to deal with it. As I said before there is no surefire way to beat the Google Sandbox filter but there are certain ways to save your self from it at some level.

Is it Sandbox effect or Google Penalty?
Before we talk about tactics to defend your site against Google Sandbox. It is important to know if your site is suffering from Sandbox Effect or Google sentenced you its famous penalty for unethical link building practice.

If your site is serving Google penalty your site won’t appear in SERPs (Search Engine Result Pages) even for your own domain name (Probably the reason why John Cow list 1st for John Chow) or the less important keyword searches. And the site won’t show any pagerank or grey bar on Google tool bar. While Google sandbox filter is customized to concern itself with the more competitive keywords as they are more likely to have spam sites. It does not restrict your site from appearing in SERPs. If your site is targeting less competitive keywords then it will probably appear in 4th or 5th page of search result.

How to get out of Sandbox?
Time is the only escape from the Sandbox. Your stay in Sandbox may vary from one month to six months depending on competitiveness of your keywords (three to four months is average duration).

Start promoting your site from the day u creates.
Many SEO gurus will advise you to start your SEO and Site Promotion activates once your site is ready for your audience. I say start your SEO the moment you post your first blog post. The motto is to spread the word about your blog as soon as possible. Worry about improving it later. The time that you spend in the Google Sandbox is directly linked to when you start acquiring quality links for your website.

Continue link building
It is best to continue adding keyword reach contents and inbound links to your site while it’s in Sandbox. The links would be well matured and ready to pass along their full value of PageRank and link popularity, as the site comes out of the Google Sandbox.

Avoid Blackhat tactics
BlackHat SEO tactics are very tempting and can get you quick success in no time. But they do more damage then they are worth for. Avoid techniques that involves keyword stuffing or cloaking Google search algorithms it may keep you stuck in the Sandbox longer than usual.

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